Sunday tonight was looking at supermarket prices and the lack of competition in NZ. They said there are rumours that ALDI is looking at the New Zealand market – they are already in Australia.
ALDI is a German supermarket chain, we usually shopped there when in Ireland. They are a very basic, small supermarket. They have a very limited range of products. For example, if you want tinned spaghetti, they’ll have one option.
That option will be of medium-good quality (think Pams) but priced about the same as the cheapest option in any other supermarket.
We have actually found at least one item here that is identical to what we purchased in Ireland, made in the same country, but with a Pams sticker on here and an ALDI sticker on in Ireland. So that is about the quality you get.
There will be a few items you can’t get there, so maybe once a month you have to go somewhere else to top up on spices or something random. But in general ALDI has everything you need, for a very good price. With very poor service however.
In addition they have random stuff like computers, power tools, clothing etc that changes week to week – they seem to get in a pallet of anything they can get cheap and stock it only until they are sold out. It is a completely different model to the massive supermarkets we are used to in NZ.
I hope they do come here. We’ve been missing ALDI and their major rival Lidl (same basic concept) ever since we got back. Either of those chains starting in NZ would really shake things up, the more competition the better.
I’m really missing their tinned bacon and lentil soup…