You’ll have seen all the ads for the new 2x concentrated washing powders, they are all you can buy these days and are being pushed as “better for the environment” – because there is less packaging to throw away.
Fair Go discussed tonight whether consumers were being ripped off – basically people are not reading the instructions and using too much because they are used to using the old, large scoops. If you follow the instructions you’re fine.
But fewer people know why laundry powder is actually concentrated. It’s nothing to do with the environment, that’s just a convenient side-effect and a handy marketing gimmick.
It’s all about transport costs.
At half the weight, you can transport twice the value of product for the same price. It’s that simple.
It’s not about the environment. It’s all about efficiency and cost. And that’s a very good thing. Enjoy your new, efficient washing powder.
And if it helps the environment along the way, all the better.
Samuel Dennis 
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